Genomics is the foundation
of personalized health.
AuraGen Wellness was built by people who understand both the science and the commercial reality — a rare combination in a space full of hype.
Who We Are
AuraGen Wellness is a genomic intelligence platform built at the intersection of clinical pharmacogenomics, consumer wellness, and dermatology genomics. We translate raw genetic data into clinically actionable, beautifully presented reports that empower providers and patients alike.
We sit at a unique crossroads: deep bioinformatics pipeline experience through partnerships with leading genomics labs, combined with a consumer brand sensibility that makes complex science feel accessible, warm, and personal.
The Timing Is Right
Sequencing costs have collapsed. AI has made interpretation accessible at scale. GLP-1 drugs have the entire world thinking about personalized nutrition and metabolism. And the old consumer genomics giants — 23andMe, Navigenics — left a massive vacuum.
The next wave of winners in this space will combine clinical-grade science with consumer-friendly UX, move beyond ancestry into actionable health insights, and build recurring relationships — not just one-time test kits. That is exactly what AuraGen is built to do.
Our Values
Scientific Integrity
Every marker, every recommendation, every report is traceable to peer-reviewed literature and established clinical guidelines. We never overpromise.
Clinical Excellence
Our pharmacogenomics pipeline is built to CPIC, DPWG, and FDA standards. We design for the most demanding clinical environments first.
Human-Centered Design
Complex genomic data should be clear, beautiful, and immediately actionable. We obsess over presentation as much as over the science.
The “so what?” problem is solved.
What killed the first wave of consumer genomics companies was delivering a PDF with no guidance on what to do next. Customers got data and felt lost.
AuraGen is built around the what now layer — personalized, AI-driven, actionable recommendations that actually change behavior. That is the product people pay recurring fees for, not just a one-time report.
Built for Every Channel
Beautiful reports consumers can order directly — upload existing 23andMe or AncestryDNA data, or order a kit. Delivered to a secure online dashboard.
Clinics, labs, pharmacies, and wellness brands can white-label AuraGen reports under their own branding. Bulk pricing, branded PDFs, provider dashboard.
Your brand, our science. AuraGen reports can be fully white-labeled for genomics labs, wellness platforms, and employer health programs.
The AuraGen genomic interpretation layer is designed to be licensable — enabling partnerships with clinical labs, health systems, and genomics platforms globally.
Ready to see AuraGen
in action?
Schedule a personalized walkthrough of our full report suite.
Request a Demo